Should You Use Your Own Email Server or Outsource?
Dec 26, 2008 Email Marketing, Mail Server
Internet marketers, particularly those who are involved in affiliate marketing, know that the creation and management of subscriber lists is integral to their businesses. Choosing an autoresponder with the ability to deliver meaningful data and statistics is paramount in their trend management objectives.
A good autoresponder is able to add subscribed client data through different channels - web forms, emails and by importing other opt-in lists provided. The more ethical autoresponder companies, like Aweber, use a double opt-in method which involves sending new subscribers an email that asks them to confirm their subscription. This helps maintain the integrity of the data - some people enter bogus email addresses hoping to collect free offers without being traced.
When deciding on which autoresponder to invest in, look for features that will be useful to you. Some to consider are:
1. Provision of unlimited autoresponders - a different one for each website or promotional campaign;
2. Unlimited personalized follow up messages. This allows you to prepare messages in advance and schedule them for transmission at a nominated frequency or dateline.
3. Provision of pre-designed html templates to make newsletters simple to assemble and despatch, and looking professional.
4. Unlimited broadcast newsletters and segmented broadcast capability.
5. An simple to use website form generator that allows you to paste directly onto your webpage.
6. Automatic ad tracking features.
7. Provision of data and statistics that provide you with vital information on the success rates of your promotions.
8. Last, but not least, excellent and professional customer support, at all levels - from helping beginners get started, to the more technical needs of developers.
While there are free autoresponders available, using them to build your business will probably be false economy. Often when they transmit your messages they will contain third party ads which will distract your hard won clients from your content.
Quite often messages from these sites are labelled SPAM and become blocked by ISPs - the worst possible scenario for an internet marketer.
Aweber Autoresponders deliver on all of the above points and are renowned in the online marketing arena as ethical, professional and technically brilliant.
Tags: affiliate marketing, best autoresponder, email server, email subscribers, subscribers, web forms
