Aweber Autoresponder
Dec 29, 2008 Email Marketing, Free Trial, Online Newsletter, affiliate marketing, auto responder
Much is written about autoresponders, which is the best one, what they offer, how reliable they are etc. but you don’t often hear about the companies themselves. This can be because the owners aren’t willing to share their corporate identities, or because there is nothing of substance to share.
There is where the highly regarded Aweber company is very different from the competition. This company is proud of its founder, Tom Kulzer, and of the ethical stand it takes on the subjects of privacy, SPAM, and subscriptions.
Aweber is based in Pennsylvania USA and is a profitable, privately held company that was established in 1998. Now, 10 years later, it is recognized has having created a world-standard system for managing opt-in forms, emails and newsletters online.
Its system of email deliverability is the envy of its competitors, and is a large part of the company’s daily operation. Aweber has a clear commitment to ensuring that the opt-in newsletters for its thousands of small businesses around the world are delivered on time and without any hitches.
Aweber’s standard in follow-up automation and delivery targets has set the standard for the industry. Such capabilities are prized in the internet marketing environment, and it is affiliate marketers that make up a huge proportion of Aweber’s clients. They value that they can access the Aweber services 24/7, enabling them to be proactive in responding to news items, events or trends.
Because it has a double opt-in system, when subscribers are added to list, the validity of their email address and confirmation of their intent to subscribe is recorded. This helps ensure the integrity of the list details, and to counter any claims of spamming by email recipients.
Aweber has a commitment to customer support, and offers a wealth of information to new users including tutorials, ‘how to get started’ pages on the website, a program of webinars, and a dedicated 24 hour support team.
Tom Kulzer is passionate about customer service and integrity in internet marketing and is often call upon to speak at industry meetings, seminars and conferences.
Personalize your autoresponder messages for maximum profit
Dec 29, 2008 Autoresponder, Email Marketing
Everyone likes to feel special - they don’t want to be seen as a number or an entry in a database. There is nothing worse than receiving spam messages that have been sent to thousands of people in the hope that you might just be one of the few who respond.
However, for many successful e-marketers, sending emails and newsletters to the people on their lists is the very mechanism by which they make sales. They don’t want their messages deleted before being opened, or ending up in a spam folder. So how do they get the attention of their existing clients, or prospects?
Autoresponders have been used for years now to automate the sign up and list building process for people with websites. There are many on the market, but only one that could be called the market leader.
Aweber autoresponder continually sets the standards by which all others are measured. Its commitment to ethical emailing ensures that customers don’t overstep the mark in either content or spamming. Aweber is constantly improving its product, recognizing the changing environment in which internet marketers operate.
The ability to personalize emails and newsletters has been a big leap forward in autoresponder technology. Aweber owners are able to insert their clients’ names into the heading and body of a message, at the touch of a button - making each message ‘individual’.
Taking the personalization step even further, with Aweber you are able to include the names of cities, countries or states in your messages. For people to not only see their name in the email, but also their town, can only build on your relationship with them. If you are holding a seminar in San Francisco, consider how much more effective is the email saying “Hi John, I thought you might be interested in our next San Francisco event on June 23….”, rather than a mass email to your list with a whole lot of venues and dates listed?
Best of all though, is Aweber autoresponders are very user friendly. You don’t need to know any html to get your system up and running. There is great, easy to understand tutorial to make sure you have all the tools you need to create a basic double opt in form in minutes.
The support at Aweber is second to none, with a very professional and friendly team on hand to assist the newcomer and more skilled internet marketer.
Tags: Autoresponder, autoresponders, Aweber, aweber autoresponder, list building
