Leverage client communications with an email auto responder
Dec 29, 2008 Autoresponder, Aweber, Email Marketing, Mailing List, auto responder
Often businesses fail through an inability to build meaningful relationships with their cleints. This is easy to understand when you consider the kind of customer service you expect when dealing with any retailer or organization.
If you are left in a store unattended, or on hold on the phone, it is only natural to think that you will never return to them. After all it is you who is buying their product or service - they should value your time more highly.
Customers need to feel important and the best way of achieving this with your customers is to communicate with them on a regular basis. Only you will know what that frequency will be, but too often could result in them unsubscribing unless there is real value in the message.
These days people are often heard bemoaning the fact that there is little personal attention give to them as customers. And those companies that do provide excellent customer service are benefiting from their efforts.
With internet marketing, because you are targeting such a huge market, it has been difficult to personalize your messages and build a perceived close relationship with clients. May e-marketers have enlisted the support of autoresponders to help them communicate with those on their lists, but this has resulted in mass, generic emails bombarding in-boxes around the world.
Thanks to companies like the market leading Aweber however, all of this has changed. Aweber have designed their autoresponder to be not only user-friendly, but also with the ability to personalize messages.So now if you are unable to provide the personal service, the next best thing you can do is give the impression that you are.
Autoresponders enable you to communicate with people and let them know that you thinking about them, even if they are merely on your mailing list. Aweber allows the internet marketer to add the client’s name to the messages it sends - this is automatically extracted from the information the client entered on sign-up. How nice is it to receive an email ‘personally’ addressed to you! This feature should not be abused however, repeating the name throughout the message does create an air of desperation!
Being able to do this automatically for one or 100 people is a truly valuable tool.
The Aweber Autoresponder also allows you to prepare emails and newsletters in advance that can be automatically sent out at intervals of your choosing. There is nothing to stop you preparing 12 months worth of newsletters at one time, and scheduling them for the first of each month! It will seem as though you have been hard at work all that time.
These are only a few of the features the Aweber offers its customers, and taking advantage of their 30 day trial offer is sure to convince even the sceptics of its value for money.
Tags: auto responder, crm email solutions, email communications, inernet CRM
Free or Paid Auto responder better?
Dec 26, 2008 Autoresponder, Aweber, Email Marketing
It is no secret that the key to successful internet marketing, particularly affiliate marketing, is building a client list. How you obtain that list and how well it is managed will make or break a marketer.
The initial information that need to be collected from clients or prospects, are basics like name and email address. Ideally you need to be able to automatically reply to the person wanting to join the list “signing up” and verify that they were in fact the person who sent the request to join. This process is called “double opt-in” and is vitally important for you to prove that you are not sending them. This is so important because for future campaigns you will need to send out emails to all the people on the list to market your products or services.
To handle this in any volume on your own is an impossible task, but there are services called autoresponders on the Internet that will handle all of this for you.
There are both free and paid autoresponders. While “free’ sounds good for a start up, the downside is the fact that free ones add a link to your messages, and sometimes place advertisements in the emails they send for you. This is nowhere near as professional as a message from a paid autoresponder.
Many new internet marketers make the mistake of opting for a free autoresponder initially and then plan to change over to a paid one later. Those who do this you face the myriad of problems associated with converting their mailing list. While this is an individual’s decision, it should be carefully researched before you make your decision.
By far the most popular and professional paid autoresponder is Aweber. This company offers a 30 day free test drive that will allow you to trial it and decide if it is for you. Its features are second to none, and the ability to personalize your messages by client name or geographical location is worth gold to niche marketers.
Aweber Autoresponder is very simple to set up, and its “How to Get Started” page takes you step by step through the whole process. This is very easy to understand and has clear instructions and tutorial videos to help you set up your first autoresponder. There is no need to have knowledge of html, as you type all of your data by simply keying it in. Aweber converts it to html for you, automatically.
With Aweber you can have your follow up emails or newsletters prepared in advance and sent automatically at times nominated by you.
There is no doubt that using free autoresponders is false economy if you are planning to build and manage a substantial client list.
Tags: auto responder, aweber autoresponder, client list, free autoresponder, free trial autoresponder
