Aweber Autoresponder
Dec 29, 2008 Email Marketing, Free Trial, Online Newsletter, affiliate marketing, auto responder
Much is written about autoresponders, which is the best one, what they offer, how reliable they are etc. but you don’t often hear about the companies themselves. This can be because the owners aren’t willing to share their corporate identities, or because there is nothing of substance to share.
There is where the highly regarded Aweber company is very different from the competition. This company is proud of its founder, Tom Kulzer, and of the ethical stand it takes on the subjects of privacy, SPAM, and subscriptions.
Aweber is based in Pennsylvania USA and is a profitable, privately held company that was established in 1998. Now, 10 years later, it is recognized has having created a world-standard system for managing opt-in forms, emails and newsletters online.
Its system of email deliverability is the envy of its competitors, and is a large part of the company’s daily operation. Aweber has a clear commitment to ensuring that the opt-in newsletters for its thousands of small businesses around the world are delivered on time and without any hitches.
Aweber’s standard in follow-up automation and delivery targets has set the standard for the industry. Such capabilities are prized in the internet marketing environment, and it is affiliate marketers that make up a huge proportion of Aweber’s clients. They value that they can access the Aweber services 24/7, enabling them to be proactive in responding to news items, events or trends.
Because it has a double opt-in system, when subscribers are added to list, the validity of their email address and confirmation of their intent to subscribe is recorded. This helps ensure the integrity of the list details, and to counter any claims of spamming by email recipients.
Aweber has a commitment to customer support, and offers a wealth of information to new users including tutorials, ‘how to get started’ pages on the website, a program of webinars, and a dedicated 24 hour support team.
Tom Kulzer is passionate about customer service and integrity in internet marketing and is often call upon to speak at industry meetings, seminars and conferences.
Reliable Autoresponder Service?
Dec 29, 2008 Mail Server, Mailing List, News, Online Newsletter, affiliate marketing
If you are looking to build a client list based on visitors to your website, the best and most professional way of making it happen is by using an autoresponder.
Internet markets live and die by their lists, and the most successful ones use an autoresponder with a double opt-in feature. Aweber is the leader in this technique, which involves confirming any registraton request via an email to ensure the integrity of registrant.
When looking for an autoresponder, it is a good idea to carefully examine the features and benefits on offer. Choosing one that gives unlimited uses and changes, unlimited message lengths and a fully integrated html creator will set you on the right path. But one that allows the non-html literate person to use plain text is a real bonus.
By offering ready made templates, a good autoresponder provider will take the pain out of setting up a form that is compatible with your website. Personalizing fonts, colors and images to suit your needs will help maintain any theme you have created.
Aweber’s form generator makes adding an opt-in form to your website simple. Creating pop-ups, pop-overs, hover pops and exit pops will really add a professional touch with a focus on marketing your product or service.
If your niche has a geographical focus, the ability to personalize your messages can make your sales pitch more meaningful, i.e. if you have nominated St Louis as your geographical target, your message might say “Our next presentation in St Louis is coming soon”.
With Aweber, creating a series of messages in advance to be generated automatically after each signup, allows you to set up a system that almost looks after itself.
Because you have set up the autoresponder yourself, you have complete control over its workings, 24/7, 365 days per year. Adjustments can be made at any time by using the online control panel.
Aweber is a great tool for managing newsletters, and can despatch these automatically at your nominated frequency or date. Keeping the lines of communication open with your customers is vital in an e-commerce environment.
Comparing features is sometimes difficult, but where Aweber really stands out is with its unlimited customer support. The experts on its help desk are true professionals who understand not only their product, but also your objectives in purchasing an autoresponder.
Tags: automatic emails, autoresponder service, Aweber, html creator, reliable autoresponder, unlimited emails
