Aweber Autoresponder
Dec 29, 2008 Email Marketing, Free Trial, Online Newsletter, affiliate marketing, auto responder
Much is written about autoresponders, which is the best one, what they offer, how reliable they are etc. but you don’t often hear about the companies themselves. This can be because the owners aren’t willing to share their corporate identities, or because there is nothing of substance to share.
There is where the highly regarded Aweber company is very different from the competition. This company is proud of its founder, Tom Kulzer, and of the ethical stand it takes on the subjects of privacy, SPAM, and subscriptions.
Aweber is based in Pennsylvania USA and is a profitable, privately held company that was established in 1998. Now, 10 years later, it is recognized has having created a world-standard system for managing opt-in forms, emails and newsletters online.
Its system of email deliverability is the envy of its competitors, and is a large part of the company’s daily operation. Aweber has a clear commitment to ensuring that the opt-in newsletters for its thousands of small businesses around the world are delivered on time and without any hitches.
Aweber’s standard in follow-up automation and delivery targets has set the standard for the industry. Such capabilities are prized in the internet marketing environment, and it is affiliate marketers that make up a huge proportion of Aweber’s clients. They value that they can access the Aweber services 24/7, enabling them to be proactive in responding to news items, events or trends.
Because it has a double opt-in system, when subscribers are added to list, the validity of their email address and confirmation of their intent to subscribe is recorded. This helps ensure the integrity of the list details, and to counter any claims of spamming by email recipients.
Aweber has a commitment to customer support, and offers a wealth of information to new users including tutorials, ‘how to get started’ pages on the website, a program of webinars, and a dedicated 24 hour support team.
Tom Kulzer is passionate about customer service and integrity in internet marketing and is often call upon to speak at industry meetings, seminars and conferences.
Leverage client communications with an email auto responder
Dec 29, 2008 Autoresponder, Aweber, Email Marketing, Mailing List, auto responder
Often businesses fail through an inability to build meaningful relationships with their cleints. This is easy to understand when you consider the kind of customer service you expect when dealing with any retailer or organization.
If you are left in a store unattended, or on hold on the phone, it is only natural to think that you will never return to them. After all it is you who is buying their product or service - they should value your time more highly.
Customers need to feel important and the best way of achieving this with your customers is to communicate with them on a regular basis. Only you will know what that frequency will be, but too often could result in them unsubscribing unless there is real value in the message.
These days people are often heard bemoaning the fact that there is little personal attention give to them as customers. And those companies that do provide excellent customer service are benefiting from their efforts.
With internet marketing, because you are targeting such a huge market, it has been difficult to personalize your messages and build a perceived close relationship with clients. May e-marketers have enlisted the support of autoresponders to help them communicate with those on their lists, but this has resulted in mass, generic emails bombarding in-boxes around the world.
Thanks to companies like the market leading Aweber however, all of this has changed. Aweber have designed their autoresponder to be not only user-friendly, but also with the ability to personalize messages.So now if you are unable to provide the personal service, the next best thing you can do is give the impression that you are.
Autoresponders enable you to communicate with people and let them know that you thinking about them, even if they are merely on your mailing list. Aweber allows the internet marketer to add the client’s name to the messages it sends - this is automatically extracted from the information the client entered on sign-up. How nice is it to receive an email ‘personally’ addressed to you! This feature should not be abused however, repeating the name throughout the message does create an air of desperation!
Being able to do this automatically for one or 100 people is a truly valuable tool.
The Aweber Autoresponder also allows you to prepare emails and newsletters in advance that can be automatically sent out at intervals of your choosing. There is nothing to stop you preparing 12 months worth of newsletters at one time, and scheduling them for the first of each month! It will seem as though you have been hard at work all that time.
These are only a few of the features the Aweber offers its customers, and taking advantage of their 30 day trial offer is sure to convince even the sceptics of its value for money.
Tags: auto responder, crm email solutions, email communications, inernet CRM
