Free or Paid Auto responder better?
Dec 26, 2008 Autoresponder, Aweber, Email Marketing
It is no secret that the key to successful internet marketing, particularly affiliate marketing, is building a client list. How you obtain that list and how well it is managed will make or break a marketer.
The initial information that need to be collected from clients or prospects, are basics like name and email address. Ideally you need to be able to automatically reply to the person wanting to join the list “signing up” and verify that they were in fact the person who sent the request to join. This process is called “double opt-in” and is vitally important for you to prove that you are not sending them. This is so important because for future campaigns you will need to send out emails to all the people on the list to market your products or services.
To handle this in any volume on your own is an impossible task, but there are services called autoresponders on the Internet that will handle all of this for you.
There are both free and paid autoresponders. While “free’ sounds good for a start up, the downside is the fact that free ones add a link to your messages, and sometimes place advertisements in the emails they send for you. This is nowhere near as professional as a message from a paid autoresponder.
Many new internet marketers make the mistake of opting for a free autoresponder initially and then plan to change over to a paid one later. Those who do this you face the myriad of problems associated with converting their mailing list. While this is an individual’s decision, it should be carefully researched before you make your decision.
By far the most popular and professional paid autoresponder is Aweber. This company offers a 30 day free test drive that will allow you to trial it and decide if it is for you. Its features are second to none, and the ability to personalize your messages by client name or geographical location is worth gold to niche marketers.
Aweber Autoresponder is very simple to set up, and its “How to Get Started” page takes you step by step through the whole process. This is very easy to understand and has clear instructions and tutorial videos to help you set up your first autoresponder. There is no need to have knowledge of html, as you type all of your data by simply keying it in. Aweber converts it to html for you, automatically.
With Aweber you can have your follow up emails or newsletters prepared in advance and sent automatically at times nominated by you.
There is no doubt that using free autoresponders is false economy if you are planning to build and manage a substantial client list.
Tags: auto responder, aweber autoresponder, client list, free autoresponder, free trial autoresponder
Leave a Reply