Aweber Autoresponder
Dec 29, 2008 Email Marketing, Free Trial, Online Newsletter, affiliate marketing, auto responder
Much is written about autoresponders, which is the best one, what they offer, how reliable they are etc. but you don’t often hear about the companies themselves. This can be because the owners aren’t willing to share their corporate identities, or because there is nothing of substance to share.
There is where the highly regarded Aweber company is very different from the competition. This company is proud of its founder, Tom Kulzer, and of the ethical stand it takes on the subjects of privacy, SPAM, and subscriptions.
Aweber is based in Pennsylvania USA and is a profitable, privately held company that was established in 1998. Now, 10 years later, it is recognized has having created a world-standard system for managing opt-in forms, emails and newsletters online.
Its system of email deliverability is the envy of its competitors, and is a large part of the company’s daily operation. Aweber has a clear commitment to ensuring that the opt-in newsletters for its thousands of small businesses around the world are delivered on time and without any hitches.
Aweber’s standard in follow-up automation and delivery targets has set the standard for the industry. Such capabilities are prized in the internet marketing environment, and it is affiliate marketers that make up a huge proportion of Aweber’s clients. They value that they can access the Aweber services 24/7, enabling them to be proactive in responding to news items, events or trends.
Because it has a double opt-in system, when subscribers are added to list, the validity of their email address and confirmation of their intent to subscribe is recorded. This helps ensure the integrity of the list details, and to counter any claims of spamming by email recipients.
Aweber has a commitment to customer support, and offers a wealth of information to new users including tutorials, ‘how to get started’ pages on the website, a program of webinars, and a dedicated 24 hour support team.
Tom Kulzer is passionate about customer service and integrity in internet marketing and is often call upon to speak at industry meetings, seminars and conferences.
Perfect Lead Capture System
Dec 29, 2008 Autoresponder, Mail Server, Mailing List, affiliate marketing, lead capture
The value of an efficient and reliable autoresponder is evident in its ability to capture leads and have them land on the sales page you want.
With Aweber, this becomes a very streamlined process. When your autoresponder is set up with a sequence of messages it will automatically send the messages to a subscriber’s email inbox once they have ‘opted in’ or subscribed to your messages.
The first message will be sent as soon as your lead subscribes. You might decide that the second message should be 3 days after they subscribe and message 3 could follow a week after message 2…… and so on. The messages can even be customized with our clients names in the email, creating an air of personalization. Aweber has mastered the personalization of messages, and can even use the client’s location to geographically personalize it further.
The reason it is so important for internet marketers to capture their clients information is simple. The problem with sending your lead directly to a merchant’s sales page is that if that customer leaves, you’ve lost a sale. It is unlikely that you will ever come in contact that person again. But, if you have been able to capture that person’s email address you can keep in contact - after all they were interested enough in what you were offering to subscribe in the first place.
There are some good techniques to encourage people to opt-in to your list. Most internet markets offer something free in exchange for signing up, for instance an ebook that is relevant to the niche. Such ebooks are downloadable immediately on sign up.
Once you have begun to build your list, it will become obvious how important choosing a professional autoresponder was. Because its interface is so easy to use, even novices will have their opt-in form and several follow up emails prepared in no time. With no need for html knowledge, simply keying in data is all that is required.
Aweber offers a second to none support service, together with an enviable 24/7/265 service, making its users able to respond to trends immediately, from their own computers.
Launching an affiliate marketing enterprise without Aweber should be seen as false economy.
